Diego Pavia and Paul Finebaum are this week’s Netflix Sports Club guests. Paul Finebaum, the voice of the SEC, drops a bold national championship prediction that might give the Big Tenners pause, and he reveals which SEC quarterback has him starstruck. Vanderbilt quarterback, Diego Pavia, gives a standout performance on and off the field in SEC Football: Any Given Saturday. He relives that improbable ‘Bama victory, including pre-game routine and why he thinks this victory changed the conversation about Vandy football - sorry Nick Saban. Paul Fineman and Diego Pavia gaze into the crystal ball of the 2025 season, and what do they see? Heisman Trophies, making Auburn pay, and LSU’s chances for glory. In this interview, Vandy QB, Diego Pavia: 🟥 Details the 2024 Vandy vs. ‘Bama Buildup 🟥 Discusses playing for Coach Lea and with his bestie 🟥 Reveals his true height In this interview, SEC Expert, Paul Finebaum answers: 🟥 Why the SEC’s staying power is unrivaled? 🟥 Who’s almost a bigger star than Taylor Swift? 🟥 Which team will win the 2025 National Championship? 00:00 Intro 01:24 Vandy QB Diego Pavia Is a Star 01:37 Beating Bama 03:19 Choosing Vandy And Coach Lea 04:58 Give Me The Ball 06:20 Dude Put In The Work 07:38 Nick Saban Said What?? 08:20 Underdogs 10:22 Watch Out Auburn 12:33 Recruits: Come To Vandy! 13:29 Kay and Dani Talk SEC 15:54 Paul Finebaum’s SEC Picks 16:40 All About Arch Manning 17:23 SEC: The Only Game In Town 18:25 South Carolina Should Be In The Playoffs 19:40 Shane Beamer Bounce Back? 20:14 Arch Manning Is No Taylor Swift 21:42 The Weight of Being a Manning 22:31 Finebaum: “Best Player Since Tim Tebow” 23:20 LSU QB1 + Championship Or Bust 25:39 Post Saban Alabama 27:42 Is Vanderbilt Legit? 28:44 Can Mississippi State Survive? 29:49 The Vols “Will Struggle This Year” 31:44 SEC: Natty. Little Tenners: Nothing 33:09 Outro 34:28 Up Next - America’s Team: The Gambler And His Cowboys 🏈 Diego Pavia Instagram - https://bit.ly/45uLND4 TikTok - http://bit.ly/4fsLY5p X - https://bit.ly/4ldwx2j 🏈 Vanderbilt Instagram - http://bit.ly/4lfo8eu X - http://bit.ly/4mCiaWt YouTube - @vucommodores 🏈 Paul Finebaum Instagram - https://bit.ly/45kVtPv X - https://bit.ly/46JQFWc 🎙️ Kay Adams Instagram - http://bit.ly/3GYp4Go TikTok - http://bit.ly/4m7KmR9 X - http://bit.ly/45nI2Ou 🎙️ Dani Klupenger Instagram - https://bit.ly/3HeGGxx TikTok - https://bit.ly/4lQSBkl X - https://bit.ly/4lWpufr 🟥 Netflix Sports Instagram - http://bit.ly/45CPAhL TikTok - http://bit.ly/4mti6Ia X - http://bit.ly/4mseqGH Facebook - http://bit.ly/45o5xqK YouTube - @NetflixSports We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, and wherever you get your podcasts. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports Universe. Join Kay as she speaks with athletes, coaches, and top sports correspondents to break down the latest Netflix Sports series. Expect bold opinions, insightful analysis, and candid conversations you won’t find anywhere else.…
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محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Missing Google Reviews, Ask for me - SMB Timesuck, Gemini Reasoning Model is Future of Local Search
Manage episode 466499812 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Greg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implications for small businesses. They also explore the new Gemini reasoning model and its potential impact on local search and consumer behavior. The conversation highlights the challenges and opportunities presented by these developments in the context of small business operations and marketing strategies.
00:55 Review Count Issues and Google's Response
06:29 Exploring Google's 'Ask For Me' Feature
18:20 Concerns About Small Businesses and AI Interactions
22:20 Gemini's New Reasoning Model for iPhone is the Future of Local Search
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
224 قسمت
اشتراک گذاریManage episode 466499812 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Greg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implications for small businesses. They also explore the new Gemini reasoning model and its potential impact on local search and consumer behavior. The conversation highlights the challenges and opportunities presented by these developments in the context of small business operations and marketing strategies.
00:55 Review Count Issues and Google's Response
06:29 Exploring Google's 'Ask For Me' Feature
18:20 Concerns About Small Businesses and AI Interactions
22:20 Gemini's New Reasoning Model for iPhone is the Future of Local Search
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
224 قسمت
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Send us a text In part two of this interview, SEO veteran Will Scott of Search Influence joins Mike Blumenthal and Greg Sterling to unpack how AI is reshaping search, why semantic SEO matters, and how to use no-code automation tools to scale content. Learn how to barnacle onto high-authority sites, repurpose content across platforms, and adapt to an AI-first search world. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
1 Part 1: Barnacle SEO in the AI Era: Will Scott on Leveraging AI for Search & ChatGPT Visibility 32:52
Send us a text In Part 1 of this interview, SEO veteran Will Scott joins Near Memo to unpack the rise of Barnacle SEO in a world reshaped by AI. We explore how content visibility, listicles, and trusted sources like Reddit and Yelp are influencing AI-generated responses. Plus, we debate the viability of “GEO” as a term, Google’s evolving narrative, and the role of automation tools in SEO. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text Greg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today’s maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to Snap Maps, Goetz lays out a compelling vision for mapping 2.0: visual, social, and powered by AI. For relevant links and a transcript visit our site. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
1 Pew & Ahrefs Reveal Click Declines & AIO Disruption, Local SEO vs. AI: What Happens to the Pack?, 32:45
Send us a text This week, Greg and Mike dissect new data from Pew and Ahrefs showing how AI Overviews impact user click behavior, local pack visibility, and publisher traffic. They explore the branding mess of “AIO” vs. “GEO,” ChatGPT’s growing usefulness, and YouTube’s quiet dominance. Plus: a burrito search showdown and dishwasher repair gone AI. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
1 Google Fixes GBP Alerts Sort Of, Expands "Ask for Me" Local Quotes, ChatGPT Local Search Disurptor? 36:55
Send us a text In this episode of the Near Memo, Greg Sterling and Mike Blumenthal dive into Google’s overhaul of its Business Profile dashboard notifications and why it's problematic, the rollout of Google’s AI-powered “Ask for Me” local quote feature, and ChatGPT’s growing impact on local search. Plus: Will businesses benefit from the Ask for Me feature? Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text In this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth and influence of Google's Local Guides program. The discussion also touches on zero-click search, ad transparency, and the implications for local businesses. Sponsored by GatherUp. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text Greg and Mike unpack the latest in local search: an uptick in suspensions, why AI overviews are shifting lower on SERPs, and what local businesses must do to thrive in an AI-dominated search world. Also, a pig roas Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text Darren Shaw of Whitespark returns to the Near Memo to talk with Mike and Greg about what’s actually working—and what’s not—in local SEO as AI begins reshaping consumer behavior. From the rise of first-party reviews to YouTube’s power for B2B lead gen, this episode tackles how agencies can prepare clients for a future beyond Google. They also dig into the limitations of ChatGPT’s local recommendations, where blogs still make sense, and what digital PR might look like for small businesses. Practical, honest, and forward-looking. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text In this episode, Mike and Greg break down three major developments shaping the local search and AI landscape. First, they tackle the growing wave of Google Business Profile suspensions caused by rigid, AI-driven video verification—where even legitimate businesses are getting flagged. They offer practical advice on how to avoid getting suspended and why field-based verification is now essential. Next, they explore new consumer survey data showing a significant rise in people using AI tools like ChatGPT and Gemini for local business discovery. But while AI wins early attention, most users still turn to Google Maps or Search to take action—creating a split-funnel dynamic that Google must navigate to protect its ad model. Finally, they unpack Apple’s WWDC announcements, noting the glaring absence of Siri. Instead of chasing ChatGPT, Apple is doubling down on privacy-first, on-device AI . Meanwhile, Siri continues to underperform as voice UX expectations are being reshaped by tools like ChatGPT Voice. This episode is for marketers, SEOs, and local business owners trying to stay ahead of fast-moving changes in AI, search, and platform strategy. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text In this episode of The Near Memo , Greg Sterling and Mike Blumenthal break down some of the biggest tectonic shifts happening at the intersection of AI, search, and antitrust law. The focal point? Google's claim that its Gemini AI now boasts 350 million monthly users. But what exactly counts as a user—and does stuffing Gemini into every app and product really mean it’s being used? Greg and Mike dig deep into how Google is leveraging its product ecosystem—Chrome, Gmail, Workspace, Maps, Android, and Search—to inflate AI engagement numbers. The two unpack why Gemini still underperforms compared to ChatGPT and Claude, and what that gap reveals about Google’s AI rollout and user trust. They also dive into the implications of the Department of Justice’s antitrust remedies following the conclusion of the Google search monopoly trial. What could it mean for the web if Google is forced to divest Chrome—or even Maps? The conversation explores Google’s use of default deals, bundling tactics, and how it might use its market power to dominate AI, just as it has search. Along the way, they highlight YouTube’s overlooked role as a future-first search engine, powered by how-to content, brand channels, and a closed ecosystem that Google fully controls. And they dissect how local guides, AI-driven local search results, and Google's declining web traffic referrals are reshaping digital marketing as we know it. Whether you're a marketer, SEO professional, journalist, or tech policy nerd—this episode gives you a grounded, provocative look at what’s really going on in the AI arms race. 🔑 Key Takeaways: Google’s Gemini user claim is deeply flawed. 350 million “monthly users” likely includes passive, backend interactions across the Google ecosystem—not active engagement. Gemini underperforms compared to ChatGPT and Claude. Independent research and user experience both point to Gemini lagging behind in quality and versatility. DOJ is pushing for serious remedies—like divesting Chrome. The antitrust trial may force Google to give up core assets or radically change how it bundles and distributes products. Google’s biggest moat might be local. With 150M local guides powering Maps and local profiles, Google's real strength lies in place-based information no one else has. The old web deal is dying. Google's former value exchange—“we send you traffic in exchange for your content”—is being replaced with “we scrape your site, and you buy the ads.” YouTube may become the dominant search engine. For how-to content and product discovery, YouTube beats traditional search—and Google controls every part of it. Rand Fishkin’s desktop-only data misses key insights. App usage and mobile behavior are reshaping how users interact with AI, but current reporting often overlooks this. The SERP is evolving into AI Mode. Google’s current hybrid of AI Overviews + Knowledge Graph is transforming how users experience local and informational queries. Brands must diversify now. With Google traffic likely to decline, businesses need to explore YouTube, TikTok, Perplexity, and other platforms—fast. 🎧 Tune in for: Smart, unscripted analysis Honest takes on Google’s AI positioning Real-world marketing strategy implications Predictions for how the search landscape is evolving Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text In this jam-packed episode of The Near Memo , hosts Greg Sterling and Mike Blumenthal welcome back Adam Dorfman , VP of Product at BirdEye, for a timely deep dive into the ever-shifting world of local SEO , AI Overviews , and Google’s evolving search ecosystem . The trio unpacks the seismic shifts happening in local search, AI-generated results, and the new metrics that matter when “clicks” no longer rule. From how Google is leveraging its own ecosystem to dominate AI outputs, to whether schema markup, directories, or social media still matter, this episode serves up unfiltered takes and battle-tested advice for marketers, SEOs, and local business owners alike. 🚨 Top Themes Covered : Google’s AI Overviews : Why AI is rewriting the search interface and what it means for local visibility. Urban vs. Rural Search Results : Why AI tools like ChatGPT might actually outperform Google Maps in lower-density areas. The End of Organic? : Google’s AI results are now 100% GBP (Google Business Profile) driven—with nearly zero room for traditional website links. Reviews Are the New Backlinks : How first- and third-party reviews (especially on platforms like Yelp and TripAdvisor) are now critical ranking factors in AI models. The Fragmented Funnel : TikTok and Instagram are eating the top of the funnel—Google is now the validator, not the discoverer. Metrics Reimagined : Why clicks are increasingly meaningless, and what to track instead—from CRM tie-ins to survey data and outcome-based KPIs. AI’s Role in Product & Strategy : How BirdEye and other platforms are rethinking their offerings to embed AI into every layer—from insights to actions. Old-School SEO vs. AI Optimization : Turns out, best practices haven’t changed much—good local SEO still wins, but it’s more critical than ever to focus on outcomes , not vanity metrics. 💡 Key Takeaways : Local search isn’t dead—it’s evolving. AI is changing the game, but the fundamentals still matter: strong reviews, simple websites, quality listings, and running a great business. Your website still matters , even if it’s not driving direct clicks. It’s a core data source for AI and a validator for customers making high-stakes decisions. Directory presence is back in fashion —especially for verticals like travel, dining, and services. Yelp and TripAdvisor are still powerful in AI outputs. Forget tips and tricks. Stop obsessing over how to game AI results. Focus on real marketing , customer feedback, and operational excellence. AI visibility tracking is a new frontier. Ranking reports may be making a comeback—not for traffic predictions, but for understanding how you show up in AI-generated lists. 📣 Whether you’re an SEO veteran, a SaaS marketer, a multi-location brand, or just trying to figure out where to spend your next marketing dollar, this episode offers tactical wisdom and strategic clarity on where local search is headed—and how to stay ahead. 🎧 Brought to you by GatherUp – our thanks to this episode’s sponsor and a trusted leader in reputation management. Subscribe to The Near Memo for weekly insights at the intersection of search, social, local, and reputation. ▶️ Follow us on: YouTube Apple Podcasts Spotify LinkedIn Have questions or feedback? Drop us a note at mblumenthal@nearmemo.co Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
1 SEO Tactics from the Frontline: Real User Behavior in AI Overviews - Part 2 of the UX Study Analysis 24:00
Send us a text Welcome to Part 2 of our deep dive into the most revealing SEO and UX research of 2025. In this episode of the Near Memo podcast, Greg Sterling, Kevin Indig, and Eric Van Buskirk break down how users actually interact with AI Overviews on Google—and what that means for your SEO strategy moving forward. 00:55 – “Trust over Traffic: The SEO Paradigm Shift” 02:10 – “SEO as Traffic Cop, Not Traffic Driver” 03:33 – “Reddit, YouTube & Beyond: Tactical SEO Musts” 07:20 – “Google Killed the Small Guys” 09:05 – “Google’s Fear-Driven Strategy” 11:14 – “Redefining SEO Inside the Org” 12:03 – “Click Recession and the Future of Metrics” 13:31 – “Pitching the New SEO to Leadership” 17:17 – “People Don’t Know LSAs Are Ads” 20:22 – “Gen Z, TikTok, and the Platform Migration” 22:23 – “ChatGPT Is the Train—You’re the Station” ▶️ Missed Part 1? Watch it here → https://youtu.be/pjE3MwOLYcg ⸻ 🔥 What’s Inside This Episode: In this second installment, we focus on the tactical and organizational implications of new user behavior patterns revealed through a qualitative usability study. The study recorded and analyzed nearly 30 hours of real-world search behavior, and the findings are reshaping how smart marketers think about organic search, AI, and branding. From “click stagflation” to platform diversification, this episode delivers hard truths and actionable insights. 🧠 Top Insights You’ll Take Away: • SEO isn’t dead—it’s evolved. Traditional traffic metrics are no longer reliable indicators of success. • Trust is now the first filter. Users skim, scroll, and click based on what (and who) they recognize and believe in. • Clicks ≠ Conversions. Welcome to the era of “click stagflation”—less traffic, but stable (or growing) business results. • Google is reacting, not leading. The rise of Reddit, YouTube, and AI Overviews is a defensive move to hold onto users. • Local trust signals matter more than ever. LSAs win clicks because users don’t realize they’re ads—they just trust the stars. • Brand awareness is the new SEO moat. If users don’t know or trust you before they search, you likely won’t earn their click. • SEO must align with social, content, and UX. It’s time for cross-functional “growth teams” that reflect real user journeys. ⸻ 🔗 Links & Resources: 📄 Full transcript of Part 2 → 📄 Part 1: Study methodology + foundational insights → https://youtu.be/pjE3MwOLYcg 🧪 Read the study by Kevin Indig and Eric Van Buskirk → https://www.growth-memo.com/p/the-first-ever-ux-study-of-googles?ref=nearmedia.co 🎙️ More from Near Memo →https://www.youtube.com/playlist?list=PLmqwyOgNILWrALQo5FVdB6zlaEJiVyKS_ ⸻ 💬 What do YOU think? Are you still measuring SEO success with clicks? Have you updated your strategy for AI Overviews and multi-platform journeys? Drop your thoughts or questions below—let’s talk. ⸻ 👍 Like, 💬 Comment, and 🔔 Subscribe to get more straight talk on search, SEO, and local marketing every week. #SEO #AIOverviews #DigitalMarketing #SearchTrends #ContentStrategy #GoogleSearch #UserExperience #NearMemo #KevinIndig #EricVanBuskirk #GregSterling #UXResearch #ChatGPT #TikTokSearch #TrustEconomy Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
Send us a text 🎙️ Trust Before Clicks: What Real Users Do With Google’s AI Overviews We’ve all seen the headlines: Google’s AI Overviews (AIOs) are changing search forever. But how do real people actually use them? In this episode of The Near Memo , we dive into the first behavioral UX study of Google’s AIOs, conducted by Kevin Indig and Eric Van Buskirk. The results? Totally eye-opening—and a little humbling for SEOs. This wasn’t another clickstream analysis. This was watching users scroll, click (or not), skim, and decide across 8 real-world search tasks. Think local searches, health queries, shopping comparisons—all captured through screen recordings, scroll logs, and detailed annotations. 📊 Here’s What They Found: 1. Clicks Are Not Conversions Only about 1 in 5 “final answers” came from AIOs. Most users finished their journey with traditional organic results, Reddit, YouTube, or maps. Clicking doesn’t always mean trusting—or converting. 2. Trust Comes Before Relevance Users no longer scan the SERP for “the best answer.” They scan for brands they recognize and sources they trust . If they don’t know you, they scroll right past—even if you’re ranked #1. 3. Reviews Are the Ultimate Shortcut In both local and shopping searches, people hunted for review stars. They scrolled back and forth just to find them. The takeaway? Reviews aren’t just helpful—they’re directional beacons in search. 4. Most People Skim AIOs A whopping 86% of users skimmed AIOs. Unless the query was high-risk (think: health or finance), they treated the AI summary like a TL;DR intro and kept scrolling. 5. Risk = Depth The more serious the query, the deeper the engagement. People spent more time reading, clicked more links to fact-check, and acted with more skepticism. 6. AIO Links Are Largely Ignored Those little citation icons in AIOs? Most users didn’t touch them. Even large panels full of links got barely any engagement. Why? Because people didn’t perceive them as useful or actionable. 7. Users Are Skeptical—But Still Satisfied Despite checking citations and bouncing around the page, users still reported high satisfaction with AIOs. Trust is sticky. If something “feels” complete, users stop looking—even if it’s flawed. 8. Google Benefits from the Illusion Kevin and Eric argue that Google has long benefited from the mistaken belief that it’s the whole journey. In reality, search behavior is multi-touch , cross-platform , and often ends somewhere else entirely. 🎯 Final Thought: Trust Is the New CTR If your brand isn’t already in the user’s mind, your perfect answer won’t matter. Clicks are a vanity metric. Final answers are what really count. To win now, SEOs must: Build brand trust before the search starts Be visible across platforms (Reddit, YouTube, forums) Focus on reviews and SERP presence Understand how different search intents drive behavior This is Part One of a two-part conversation. In Part Two, we unpack the strategic takeaways and what marketers should do next. Because in the era of AI Overviews, it’s not about ranking first—it’s about being the last place users need to go. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
1 Google's Power Grab: AI Journeys, Monetized Moments, & the End of SEO as We Know It with Cindy Krum 45:44
Send us a text In this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user’s intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, and local results, as Google balances expensive AI integration with ad revenue optimization. The trio also explores the convergence of Google Discover, AI Overviews, and personalized browsing experiences — warning that this personalization could result in unprecedented data tracking and loss of consumer privacy. Krum emphasizes that marketers and SEOs must adapt quickly: diversify traffic sources, optimize across social and non-Google platforms, and consider how Google's motivations (data consolidation and monetization) are shaping an experience that prioritizes corporate interests over user needs. The message is clear — traditional SEO tactics won’t survive the AI-driven tide unless they evolve dramatically. Takeaways Cindy Krum discusses the MUM model and its impact on SEO. Google's monetization strategies are evolving with AI integration. Personalization in search is becoming increasingly important. Marketers need to optimize for user intent and MUM journeys. Informational queries represent a significant portion of search traffic. Diversifying traffic sources is crucial for digital marketers. Branding and social media presence are essential for visibility. The search landscape is changing rapidly due to AI advancements. Marketers should be proactive in adapting to these changes. Understanding user journeys will be key to future SEO strategies. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
1 AmpUp Webinar, Yelp’s Antitrust V Google, Google AIO for Local Reviews, ChatGPT Gets Product Search 33:03
Send us a text 00:00 GatherUp's AmpUp Webinar Overview 05:56 Yelp Antitrust Case Insights 13:32 Google Local Review's AI Overviews and Their Impact 26:45 ChatGPT's Shopping Capabilities and Future Directions In this episode, Greg and Mike discuss the upcoming AmpUp 2025 virtual conference with Mel Atia of GatherUp, focusing on local SEO, reputation management, and the impact of AI on digital strategies. They delve into Yelp's antitrust case against Google, exploring the implications for local search and advertising. The conversation also highlights Google's new local AI feature, local brand summaries as well as changing consumer behaviors and the implications of ChatGPT getting into product search. Takeaways AmpUp 2025 is a free virtual conference focused on local SEO and reputation management. The event will feature sessions on AI's impact on digital agencies and local search strategies. Yelp's antitrust case against Google could reshape the local search landscape. Google's dominance in local search raises questions about competition and consumer choice. AI overviews may simplify search but could misalign with user intent. Younger consumers are diversifying their search habits beyond Google. Businesses must manage their online reputation across multiple platforms. Engagement data is crucial for understanding consumer behavior in search. The future of search may involve more personalized and AI-driven experiences. Understanding audience behavior is essential for effective digital marketing. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…
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