How digital agencies can use AI with Joy Hawkins & Kevin Indig

The Near Memo

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In this extended episode we explore the role AI in general and ChatGPT is having on the work within digital agencies. What are the opportunities and challenges that agencies face when using it?

• Are either of you currently using ChatGPT or AI tools in your daily work? If so, what and for what purposes?
• How have ChatGPT and related tools changed your work?
• What is the biggest opportunity you see with tools like ChatGPT and the many others that are quickly emerging? Name some concrete use cases. Anything you’ve seen that’s really impressive/effective?
• What about general SEO and local SEO use cases? (if we haven’t gotten into that yet.) What are the most immediate applications?
• Slightly farther out, how do you think people will be using these tools? What “manual” or tedious tasks will AI replace? Other use cases?
• Do you think AI tools make smaller agencies more competitive with larger ones? How do you think AI changes the economics of SEO?
• How might clients (large and SMB) themselves use AI tools/content? Will AI tools make clients less reliant on agencies; will it lead to more in-housing?
• How should you talk to clients about AI/ChatGPT tools and their future role in marketing, content creation, etc.?
• What concerns, if any, do you have about ChatGPT and related tools? Dependence on these tools? Quality? Factual errors or bias?
• We’re now seeing screenshots of Bing’s new AI-search integration, and this week Google will preview its own search-AI mashup (speculating). While we don’t know exactly how this will play out, how might a radically different search interface impact the future of SEO?

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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