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محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Google Anit-trust case unlikely to change anything, GBP deduping form, Searchers go deep in the SERPS

21:54
 
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Manage episode 376471762 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Send us a text

Upcoming Google Anit-trust case unlikely to change much of anything:
Google’s antitrust case is starting next week. Google filed for a summary judgment and some of the issues were decided in their favor. Only two remain; The payment to Apple as the default iPhone search engine and whether Google uses Search Ads 360 to thwart competitors. Even if the case is decided against Google, it is unlikely to change much in the world of search.

GBP support finally introduces a form to dedupe listings in Google Maps:
One of the long standing issues in managing large multi-location businesses in Google is the frequent occurrence of duplicate listings and historically, no easy way to get them merged. Now, likely in response to increased European regulations, Google has introduced a simple form to report and hopefully nuke listing duplicates. When combined with a product like Whitespark GPB duplicate notifications there is a real chance that large multi-location businesses, particularly hospitals and clinics, can actually get their duplicates under control.

When searching, consumers consider many results:
It has long been thought that the click through curve on the front page of Google was very, very steep with users primarily clicking the #1 result, fewer clicking on 2 and 3 with virtually none going beyond that. Our behavior research suggests that user behavior is much more complicated than that and that they will often examine 3, 4 or even 10 results if the local decision is important enough.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
near memo ep 127

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

  continue reading

229 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 376471762 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Send us a text

Upcoming Google Anit-trust case unlikely to change much of anything:
Google’s antitrust case is starting next week. Google filed for a summary judgment and some of the issues were decided in their favor. Only two remain; The payment to Apple as the default iPhone search engine and whether Google uses Search Ads 360 to thwart competitors. Even if the case is decided against Google, it is unlikely to change much in the world of search.

GBP support finally introduces a form to dedupe listings in Google Maps:
One of the long standing issues in managing large multi-location businesses in Google is the frequent occurrence of duplicate listings and historically, no easy way to get them merged. Now, likely in response to increased European regulations, Google has introduced a simple form to report and hopefully nuke listing duplicates. When combined with a product like Whitespark GPB duplicate notifications there is a real chance that large multi-location businesses, particularly hospitals and clinics, can actually get their duplicates under control.

When searching, consumers consider many results:
It has long been thought that the click through curve on the front page of Google was very, very steep with users primarily clicking the #1 result, fewer clicking on 2 and 3 with virtually none going beyond that. Our behavior research suggests that user behavior is much more complicated than that and that they will often examine 3, 4 or even 10 results if the local decision is important enough.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
near memo ep 127

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

  continue reading

229 قسمت

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