From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content

The Near Memo

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We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy!
Do Google searchers enter the Local Finder?
Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Finder on a regular basis, they also scroll deep and often pick a business not in the top three.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
How many links does a local website need to compete in Local Search?
Local link building is hard but NearMedia research indicates that even in competitive markets in competitive categories it only takes several great local links to compete.
Google's BS around creating great content:
Google has created a world where focusing on search optimizations has rewarded businesses who have invested in SEO. Yet they consistently lecture users about the need for user centric content. The reality is that there is a great deal of hypocrisy on the part of Google in these matters. How should they deal with this reality?
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Ep 156 From the archives EP 126 Near Memo_Buzzsprout

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