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Earth Day promos damage reputation, CX - more than a #, SMBs need an integrated digital approach
Manage episode 347371571 series 3417414
محتوای ارائه شده توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In three consumer surveys it became clear that a significant minority (~25%) of the buying public thinks ill of companies that use Earth Day to sell things. But almost 33% noted that when Amazon engaged in Earth Day marketing to sell more products that they were less likely to do business with them.
Whether it’s a review rating or an NPS score, all too often businesses focus too intently on the number and not on what's behind the number. Businesses should listen to all feedback wherever it is from and then make the changes so that it improves going forward. And STOP asking for answers to 30 question surveys.
With In store shopping up & e-commerce down and ever increasing consumer expectations, for SMBs to survive they need an integrated digital approach. Between supply chain issues, inflations and on-line competition it has been a struggle for SMBs but those that have survived and those that will thrive have done so by doubling down on technology to drive point of sale, the web and their marketing.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 63
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