#019: Life Lessons From Submarines and Selling Washing Machines with Mike Todd

The Native Experience Podcast: Translation, localization and multicultural marketing discussions

Send us a text

On this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.

In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analogy for good customer service and taught him to understand consumer wants and needs.

Mike regails his experiences working on a submarine and reflects on how the routine and discipline required for the role has made him into the man he is today. Make also emphasizes the importance of connection, explaining that taking a few minutes to genuinely ask someone how they are and listen to their response can have a profound impact on both parties involved.

Mike has led a fascinating life filled with incredible stories. It’s his ability to learn and adapt from both his wins and his mistakes that enables him to create and empower truly native experiences.

If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.

ABOUT OUR GUEST:

Mike Todd is a Senior Adviser for Consumer Products at Dearin & Associates. He specializes in assisting consumer products companies in expanding their operations and market presence on a global scale.

Mike’s role involves leveraging market insights, strategic planning, and cross-functional collaboration to facilitate the growth and international expansion of these companies.

With more than 30 years of experience working with consumer products companies internationally, Mike is acutely aware of the challenges business owners face as they try to scale abroad. He provides world-class consultancy services to companies that want to work internationally.

Beyond being a Consumer Products guru, Mike has also worked in the Navy on a nuclear submarine and has visited every continent (including the North Pole!)

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

LINKS:

• Lexigo.com
• [e-mail]