با برنامه Player FM !
070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These
Manage episode 327932903 series 2625709
In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.
We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.
We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.
In this episode, you’ll learn:
- Tips and strategies for acquiring more users
- A subtle mindset shift to make your marketing more effective
- What content should be free, and what should be paid for
- Why Katelyn transitioned away from launches and courses
Links & Resources
- Episode 061: Rachel Rodgers – Simple & Consistent: How To Build an 8-Figure Business
- April Dunford
- Nathan Barry: Authority
Katelyn Bourgoin’s Links
- Customer Camp
- Follow Customer Camp on Twitter
- The Why We Buy newsletter
- Jobs-to-be-Done
- The Trigger Technique
- Twitter thread about The Trigger Technique
- Follow Katelyn on Twitter
78 قسمت
Manage episode 327932903 series 2625709
In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.
We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.
We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.
In this episode, you’ll learn:
- Tips and strategies for acquiring more users
- A subtle mindset shift to make your marketing more effective
- What content should be free, and what should be paid for
- Why Katelyn transitioned away from launches and courses
Links & Resources
- Episode 061: Rachel Rodgers – Simple & Consistent: How To Build an 8-Figure Business
- April Dunford
- Nathan Barry: Authority
Katelyn Bourgoin’s Links
- Customer Camp
- Follow Customer Camp on Twitter
- The Why We Buy newsletter
- Jobs-to-be-Done
- The Trigger Technique
- Twitter thread about The Trigger Technique
- Follow Katelyn on Twitter
78 قسمت
همه قسمت ها
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.