067: Kaya Yurieff - Finding Your Niche in the Creator Economy

The Nathan Barry Show

In this episode I’m joined by Kaya Yurieff. She is the Creator Economy Newsletter writer for The Information. It’s the publication I read when I want to know what’s going on in startups and funding, learn about Spotify’s latest launch, find out what’s going on with Instagram, and things like that.

Kaya has a great approach. I love her writing. I love the way she profiles both individual creators and the moves happening from big businesses in the creator space.

We talk about her writing process and her system for publishing four days a week. We talk about how they’ve grown the newsletter and what they pay attention to for monetization. We also talk about what it means to be a creator through crises like the pandemic, the social justice issues of the last few years, and now the war in Ukraine.

In this episode, you’ll learn:

• Tips for finding your niche in a crowded field
• How to get more paid subscribers
• Benefits of adding visual content to your newsletter
• How to balance free content and paid content

Links & Resources

• Embedded
• Kate Lindsay’s post on Embedded: You don't need to post through a crisis

Kaya Yurieff’s Links

• The Information’s Creator Economy Newsletter
• Follow Kaya on Twitter