Episode 24 - Standing Out in a Sea of MSP Sameness (w/ Guest: Paul Green)

The MSP Sales Podcast

In Episode 24 of The MSP Sales Podcast, Brian Gillette sits down with Paul Green — one of the most respected voices in the MSP community — to unpack why so much MSP marketing looks the same and how to finally break free.

When every website, offer, and stock photo blends together, it’s harder than ever for prospects to tell you apart. Paul shares practical, battle-tested ways to brand yourself more authentically and make your marketing unmistakably yours:

➡️ Put your name and face front and center to build real trust
➡️ Create authentic content (even on a small budget)
➡️ Avoid “AI slop” - human stories always beat generic copy
➡️ Build charisma and confidence, even if you’re introverted

If your campaigns feel invisible or prospects ghost you after the first touch, this episode will show you how to stand out, connect more deeply and become the MSP people actually remember.
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Did you catch the news about Brian's new book? "How To Sell a Sh*tload of Managed Services (without selling your soul)"
It’s your roadmap to build repeatable growth, higher margins, and stronger client relationships without compromising values.
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www.FeelGoodMSP.com

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