Collaborative Selling: Winning with a system of collaboration

The Modern SaaS Podcast

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss Collaborative Selling -- how to win with a system of collaboration. They discuss how the old world view of collaborative selling focused only on collaboration with prospects and how 'team selling' focused only on the collaboration amongst internal teams. The key points discussed in the episode include: 1. Talking to a prospect alone isn't selling, but there's a whole gamut of things that happen before, during, and after that conversation. 2. How it takes a village to close a deal. 3. Collaborating with prospects, peers, managers, leaders, and cross-functionally 4. Collaborating with AI and Tools 5. Building a system of collaboration (People, process, and tools), and a lot more...