🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini, Claire Rozain, Philip Weiskirchen, Gadi Eliashiv, Shamanth Rao & John Koetsier 🛌🏻

The Mobile User Acquisition Show

Today’s episode is the recorded version of a webinar hosted by Singular and Rocketship HQ on Kickass UA in the Privacy Era.

The panelists were: Jayne Peressini, UA Consultant, Claire Rozain, Senior Manager, Ad Monetisation and UA at Carry1st, Philip Weiskirchen, VP Global Sales at Jampp, Gadi Eliashiv, Co-Founder at Singular and Shamanth Rao, CEO & Founder at Rocketship HQ.The panel was moderated by John Koetsier.
We delved into concrete strategies for the long-term in a post-privacy world. We talked about what is changing with attribution, measurement, SKAN 4.0, Google’s privacy changes - and much more - and offered actionable tips and strategies that you can use today.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ua-in-privacy-era-singular-rocketshiphq/

KEY HIGHLIGHTS:
☂️ What percentage of the market is good at SKAN?
🪢 Are additional measurement methodologies required?
🧶 Probable performance improvements in SKAN 4.0.
🦺 What’s a feature that SKAN 4.0 should roll out?
🧣 Google’s Privacy Sandbox and how it differs from SKAN.
🎒 MMM & Incrementality Modeling.
🧢 How measurement methodologies can be affected by organizational leadership.
🙇🏻‍♀️ Skills required to prep for the future.
🚵🏻‍♂️ Top takeaways from all panelists.

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