با برنامه Player FM !
🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder of Appspand 🔑
Manage episode 380410210 series 2575608
Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobile startups. In today’s episode, she talks about how marketing and product teams can leverage and track user-generated referrals (UGRs) to drive new user acquisition.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/user-generated-referrals-amy-monier/
**
KEY HIGHLIGHTS
🎯Finding a New Audience - Utilizing User-Generated Referrals (UGR) for app downloads
🧠Psychological Motivations for UGR- Four psychological motivations in driving UGR
📊UGR Tracking and FTUE - How tracking and onboarding can be customized for UGRs
📣Referral Program Promotion- Create awareness for your referral program through owned media
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 قسمت
Manage episode 380410210 series 2575608
Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobile startups. In today’s episode, she talks about how marketing and product teams can leverage and track user-generated referrals (UGRs) to drive new user acquisition.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/user-generated-referrals-amy-monier/
**
KEY HIGHLIGHTS
🎯Finding a New Audience - Utilizing User-Generated Referrals (UGR) for app downloads
🧠Psychological Motivations for UGR- Four psychological motivations in driving UGR
📊UGR Tracking and FTUE - How tracking and onboarding can be customized for UGRs
📣Referral Program Promotion- Create awareness for your referral program through owned media
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 قسمت
كل الحلقات
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.