با برنامه Player FM !
Leading retailers say the mobile experience trumps the technology
Manage episode 164425576 series 1295537
At the recent OMMA conference at SXSW a distinct trend emerged from the leading thinkers and practitioners of mobile tech in retail - the experience of their customers trumps the use of technology. This is welcome news as most are leading with technology and then figuring out a way for it to fit in their customer's lives. Chuck highlights what Lowe's and Alex & Ani are doing to use mobile to connect with their customers. These are great lessons as both companies are on the forefront of mobile strategy for retail.
440 قسمت
Leading retailers say the mobile experience trumps the technology
The Mobile Commerce Minute with Rob Woodbridge & Chuck Martin (Video)
Manage episode 164425576 series 1295537
At the recent OMMA conference at SXSW a distinct trend emerged from the leading thinkers and practitioners of mobile tech in retail - the experience of their customers trumps the use of technology. This is welcome news as most are leading with technology and then figuring out a way for it to fit in their customer's lives. Chuck highlights what Lowe's and Alex & Ani are doing to use mobile to connect with their customers. These are great lessons as both companies are on the forefront of mobile strategy for retail.
440 قسمت
Todos los episodios
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.