Using Community to Generate Revenue and Sponsorship with TD SYNNEX

The Member Engagement Show

In this episode of The Member Engagement Show, we talk with Angela Costa, TD SYNNEX Marketing Strategist, and Kendrick Johnson, TD SYNNEX Digital Marketing Specialist about how to strategize and set up your community to attract sponsors and generate content and value for members. It’s a great listen for any association interested in monetization and non-dues revenue. Topics covered on this episode include:

• Creating an environment where members, content, and sponsors can come together in mutually beneficial ways.
• Strategizing to drive traffic to your community: "If you build it they won’t necessarily come."
• Ways to monetize your platform.
• How to effectively use gated content.
• The importance of keeping fresh content in your community.
• Sponsorable newsletters as revenue and traffic drivers.
• Using editorial calendars to avoid “random acts of marketing.”
• Leveraging sponsors for thought-leadership content that helps your community users.
• The importance of having a dialogue and sharing tips with your sponsors.
• Being patient and testing things out.

TD SYNNEX is a leader in IT solutions orchestration and global technology distribution. They connect the technology ecosystem and manage relationships with major technology partners for organizations.

Helpful Links:

Higher Logic's Community Content Calendar Template

Higher Logic's Community Manager Toolkit

The TD Synnex Level Up Community