Tapping the Power of Microsites for Associations

The Member Engagement Show

Our guests on this week’s episode are Higher Logic Senior Advisor of Customer Success, Kristen Parody, and Higher Logic Customer Success Manager, Cate Sauer. Kristen and Cate are both regulars on the Higher Logic Users Group (HUG) and former association management professionals. Their work at Higher Logic revolves around helping associations succeed by sharing high-level strategies, best practices, and support.

During the episode, we share tips for how associations can manage and engage groups, chapters, and events by using dedicated microsites.

• Hear about some common association use-cases for microsites.
• Learn why microsites are great for offering personalized branding and experiences for different member segments or events.
• Learn how chapter and other microsites can be used to empower volunteers and chapter leaders.
• Understand the best practices for setting up microsites, including the benefits of testing and starting small.
• Learn what Higher Logic's Component Management add-on is and how it can help.

Helpful Links:

Kristen Parody on LinkedIn
Cate Sauer on LinkedIn

• FloridaMakes Webinar on how they use microsites.
• Microsite Resources in the HUG Education Library
• Info on Higher Logic's Component Management Add-On

Higher Logic Success Team Contacts:
[e-mail]
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