The Rise of Food Media, with Gail Simmons

The Medium Rules: Long-Term Trends in Media and Technology

The past 15 years have seen the cooking show move from niche, daytime and educational “good for you” programming to the center of mainstream American entertainment. This has fueled the rise of the celebrity chef and, it’s cousin, the rise of the TV chef. The beating heart of this explosion is the food competition show, principally among them “Top Chef”, but also “Hell’s Kitchen”, “Iron Chef”, “Masterchef” and a host of others which have proliferated on network and cable television dials at a dizzying pace. Enter the streaming services, and this trend has only accelerated with shows like “Nailed It” and “Sugar Rush”. And this says nothing of the kids competition shows, chief among them “Masterchef Junior”. At the same time, food media has taken a life of its own on social media, from Instagramming cooking and dining, to “maker” videos on YouTube, to food and restaurant blogs, and on and on. In a nutshell, food and cooking are pretty much everywhere at all times, everyone is a critic, and everyone is a chef.

On this episode of The Medium Rules, host Alan Baldachin is joined by Gail Simmons, who as a judge on Bravo’s Top Chef throughout its fifteen season run (and still going strong) has become a household name in both the United States and her native Canada. Gail and Alan discuss the origins of Gail’s interest in cooking, her background as a trained chef and food writer, her stint working for Daniel Boulud, and of course her tenure on Top Chef where she continues to reign alongside Padma Lakshmi and Tom Colicchio. We also discuss how the proliferation of food media has changed the way people think about the culinary arts, and how cooking and eating have themselves been transformed.

We hope you tune in, listen and watch this chatty and informative episode with Gail.

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