Aggregating And Innovating In Publishing With James Heckman, CEO Of Maven. The Medium Rules: Long-Term Trends In Media And Technology podcast

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محتوای ارائه شده توسط hitmanmediallc@gmail.com, Alan Baldachin, and Produced by HBA Studios. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط hitmanmediallc@gmail.com, Alan Baldachin, and Produced by HBA Studios یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

All About Change

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Professional football player Jonathan Jones: Mentorship and Making an Impact in Your Community 22:49

11 روز پیش22:49

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

The Medium Rules: Long-Term Trends in Media and Technology »
Aggregating and Innovating in Publishing with James Heckman, CEO of Maven.

۵ سال پیش 1:01:28

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On this episode of The Medium Rules, I sit down with James Heckman to discuss his business philosophy animating Maven, as well as a look back at James’ career to date. Maven styles itself as a technology solution for publishers, centralizing and optimizing virtually all functions of a publishing business, from sales and marketing all the way through to legal and finance. And Maven is roughly modeled on two prior ventures founded by James, Rivals and Scouts, both sports-based publishing properties based on a similar “hub-and-spoke” approach to the publishing business in a digitally-native world. In this wide-ranging, informative and engaging conversation, James and I cover prior successes and failures, James' keys to success (net: strong team, reliable investors and high-quality partners), and what the future holds for Maven and the various brands it now owns and/or controls.

Hosted on Acast. See acast.com/privacy for more information.

21 قسمت

Aggregating and Innovating in Publishing with James Heckman, CEO of Maven.

The Medium Rules: Long-Term Trends in Media and Technology

published ۵ سال پیش

اشتراک گذاری

MP3•خانه قسمت

Hosted on Acast. See acast.com/privacy for more information.

21 قسمت

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The Medium Rules: Long-Term Trends in Media and Technology

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Aggregating and Innovating in Publishing with James Heckman, CEO of Maven. 1:01:28

۵ years پیش1:01:28

1:01:28

The Medium Rules: Long-Term Trends in Media and Technology

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The Impeachment Trial with Adam Michaels & Mike Norton of HBA 1:02:38

۵ years پیش1:02:38

1:02:38

For this episode of The Medium Rules, the first of 2020, we decided to delve into the headlines and take an in-depth look at the impeachment trial of President Trump in the US Senate from a trial lawyer’s perspective. For this discussion I’m joined by two of my HBA colleagues: our head of litigation, Adam Michaels, and Partner Mike Norton, a former Assistant US Attorney for the Southern District who worked under Rudy Giuliani. We examine, among other topics, the concept of the Senate functioning as both judge and jury, the role and function of the media, the rules of evidence, the “presiding” role and function of Chief Justice Roberts (and what we might expect from Roberts in the coming days and weeks), and how all of these variables influence how a trial lawyer might approach the impeachment trial both as prosecution and defense. We hope you tune in, watch and listen to this important conversation. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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Network Effects, with Tim Gunderson of Carta 53:21

۵ years پیش53:21

53:21

Sometimes the biggest startup ideas are sitting right under our noses until somebody decides to just pick up and build the company. This is the case with Carta, which took an obvious pain point, the management of private company capitalization tables, and built a unicorn business. On the final episode of The Medium Rules for 2019, I sat down with Tim Gunderson, VP Products at Carta, to discuss how Carta took what might have seemed like a straightforward problem, built a simple cloud-based solution, and grew a company to a valuation of $1.7 billion (and counting!). In addition to great tech, the ubiquity of the cloud, a great founder and a great team, the magic insight here lies to a great extent in network effects: startups (in many cases with a not-so-gentle nudge from startup counsel!) go on the platform to reduce friction associated with cap table management, fund investors start to see the benefit of a high-level view of all of their portfolio investments and also urge companies to be on Carta, and finally fund LP’s are also pulled into the network to be able to easily view fund performance from the bottom up. We hope you tune in, watch and listen to this very lively season-ending episode. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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Media Strategies for Political Advocacy in the 2020 Election Cycle w/ Swing Left 56:32

۶ years پیش56:32

56:32

How do you crack the code on effectively messaging political advocacy on social media? What is the right tone, what are the right platforms, and what is the right targeting? One organization that seems to be nailing this challenge is the progressive, grassroots political advocacy organization, Swing Left. Swing Left was founded in the wake of the 2016 Presidential election. The initial, basic idea was to develop a tool by which individuals could plug their zip code into Swing Left’s website and quickly locate the nearest US House district whose seat was, in 2016, decided by a small margin and might be “flappable” from red to blue in the 2018 midterms. So the idea was to identify the “swing seats” in the 2018 midterm elections and to mobilize volunteers to help flip the US House of Representatives from Republican to Democrat. In and around this advocacy, Swing Left developed a highly visible social media campaign mixing in voters and volunteers with influencers and celebrities, all in service to Swing Left’s ambitious activist swing seat agenda. Those short videos with celebrities each speaking a line or two telling you how to vote? That was Swing Left. And, as we know, the 2018 midterms were a historic blue wave, particularly with respect to the House, and many observers credited Swing Left as a significant factor. In other words, mission accomplished. On this episode of The Medium Rules, Alan sits down with Michelle Finocchi and Marc Smrikarov, respectively the Chief Marketing Officer and the Head of Communications of Swing Left, for a discussion around Swing Left’s highly successful media strategy leading up to 2018 and, of more moment, and how it is thinking about creating and deploying media in the months leading up to 2020. We cover the shifting political landscape since the 2018 mid-terms, how Swing Left is evolving its advocacy for a Presidential cycle, its priorities for the coming cycle, as well as how Swing Left is developing and deploying technology in service of advocacy. We hope you tune in, listen and watch this very interesting episode by a group that represents some of the most skilled advocacy entrepreneurs in the country. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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AppNexus, AT&T and the Future of Media, with Michael Rubenstein President of AppNexus 50:50

۶ years پیش50:50

50:50

The explosion of so-called programmatic advertising over the past decade is one of those technological phenomena that has had so many and so varied a set of seismic second-order effects that we almost take it for granted that the world of interactive advertising was always so. Not the case. Consider this quote, which now reads as charmingly quaint, from the April 14, 2007 New York Times article announcing the sale of DoubleClick to Google: “DoubleClick’s chief executive, David Rosenblatt, said a few weeks ago that a new system it had developed for the buying and selling of online ads would probably become the chief money maker within five years. The system, a Nasdaq-like exchange for online ads, brings Web publishers and advertising buyers together on a Web site where they can participate in auctions for ad space.” As it turned out, the acquisition of DoubleClick by Google has turned to be one of, if not the single-most consequential acquisition by any tech company in history as it relates to the publishing web and the business of online advertising. On this episode The Medium Rules I sit down with Michael Rubenstein, the President of AppNexus, for a conversation tracing the origins and history of electronic exchanges for buying and selling digital advertising inventory. Michael takes us through his experiences working on the first ad exchange developed at DoubleClick, the decision-making process in connection with the sale of DoubleClick to Google, and then his decision to leave Google for another startup, AppNexus. Of course, AppNexus went on to become the biggest and most successful independent ad exchange out there, and Michael discusses the growth of AppNexus, it’s various strategic decisions along the way, the competitive pressures as programmatic advertising in effect swallowed the industry, and finally the process and logic in selling to AT&T. In the process of walking through all of this history, Michael ends up delivering a master class in current and future trends with respect to the media business. This episode is a true must-listen piece of content which we hope you will enjoy watching and listening as much as we enjoyed in the taping. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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Podtech Analytics & Attribution w/ Sean Creeley & Andy Pellett of Podsights 51:53

۶ years پیش51:53

51:53

With the explosion of podcasts and podcasting in recent years (there are 700,000 podcasts and counting, according to The New York Times), podcasting has become big business. In addition, there has been a recent spate of headline-grabbing podcast M&A activity, signaling that this new, highly intimate form of media is still in its early stages. However, the industry is struggling to find an advertising model that matches the growth and popularity of this new medium. Listener data is both very difficult to obtain and fragmented among the various industry participants, as a result of which ad-targeting, and CPMs, remain low. Enter Podsights, a podcast analytics and attribution company co-founded by industry veterans Sean Creeley and Andy Pellett, which seeks to work with both the supply and demand side of the podcasting advertising business (call it “podtech”) to optimize both yield, on the one hand, and conversions on the other. Prior to co-founding Podsights, Sean founded a web attribution and analytics company by the name of Embedly, with Andy as his chief engineer. Embedly was sold to Medium Corporation in 2016. On this episode of The Medium Rules, Sean and Andy walk us through the various players in the podcast ecosystem, from the players to the hosting companies to the producers/creators to the brands and to the analytics companies in between. We talk about some of the newer entrants, such as Luminary, and we also discuss the current M&A environment, what the future might bring, and who will be the winners and the losers going forward. We hope you tune in, listen and watch this chatty and informative episode with Sean & Andy. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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The Rise of Food Media, with Gail Simmons 1:01:41

۶ years پیش1:01:41

1:01:41

The past 15 years have seen the cooking show move from niche, daytime and educational “good for you” programming to the center of mainstream American entertainment. This has fueled the rise of the celebrity chef and, it’s cousin, the rise of the TV chef. The beating heart of this explosion is the food competition show, principally among them “Top Chef”, but also “Hell’s Kitchen”, “Iron Chef”, “Masterchef” and a host of others which have proliferated on network and cable television dials at a dizzying pace. Enter the streaming services, and this trend has only accelerated with shows like “Nailed It” and “Sugar Rush”. And this says nothing of the kids competition shows, chief among them “Masterchef Junior”. At the same time, food media has taken a life of its own on social media, from Instagramming cooking and dining, to “maker” videos on YouTube, to food and restaurant blogs, and on and on. In a nutshell, food and cooking are pretty much everywhere at all times, everyone is a critic, and everyone is a chef. On this episode of The Medium Rules, host Alan Baldachin is joined by Gail Simmons, who as a judge on Bravo’s Top Chef throughout its fifteen season run (and still going strong) has become a household name in both the United States and her native Canada. Gail and Alan discuss the origins of Gail’s interest in cooking, her background as a trained chef and food writer, her stint working for Daniel Boulud, and of course her tenure on Top Chef where she continues to reign alongside Padma Lakshmi and Tom Colicchio. We also discuss how the proliferation of food media has changed the way people think about the culinary arts, and how cooking and eating have themselves been transformed. We hope you tune in, listen and watch this chatty and informative episode with Gail. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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The Amazon HQ2 Pullout: Anatomy of a Disaster, with Ari Wallach and Duff McDonald 55:07

۶ years پیش55:07

55:07

Last November, after an extended RFP bidding process involving initially 280 cities, narrowed down to twenty “finalists”, Amazon announced Long Island City in Queens, New York as its “HQ2” winner. New York’s agreements with Amazon guaranteed $27 billion in revenue for New York with $3 billion returned to Amazon in tax credits. In February of this year, however, on Valentine’s Day no less (slightly tone deaf!), Amazon abruptly canceled its plans entirely and reversed course, citing mounting criticism it received from state and local politicians, activists and community groups in and around Long Island City. The main arguments from the so-called resistance were that it would cause housing costs to skyrocket, drive out low-income residents and worsen congestion on the subway and streets. Others have distilled the story into three categories: (1) subsidies/corporate giveaways, (2) secrecy and backroom dealings and (3) corporate social responsibility and corporate behavior. On this episode of The Medium Rules, host Alan Baldachin is joined by Ari Wallach and Duff McDonald with a view to dissecting the various causes and effects, both short and long-term, implicated and exposed by the Amazon HQ2 debacle. Is this a story of corporate greed and Albany arrogance finally getting their respective comeuppance? Or, was the turning back of Amazon HQ2 an ahistorical blunder of epic proportions? How much should we care about community preservation, or is this just a nostalgic fever dream of a very vocal, activist minority? To what extent are we required to extrapolate the Amazon HQ2 into broader American political and social currents tracing back to Occupy Wall Street and the rise of the new left, or is the story much more localized in nature? Ari Wallach is the founder and CEO of Longpath Labs. We had the pleasure to connect with Ari for our very first episode of The Medium Rules last June. Longpath Labs is a 501(c)(3) organization whose mission is to promote and advocate long-term modes of thinking, synthesizing and responding to humanity’s greatest long-term challenges. Duff McDonald is a first timer on The Medium Rules. Duff is a New York-based journalist and is the author, most recently, of The New York Times bestsellers The Golden Passport and The Firm . A long-time magazine writer, Duff has written for The New Yorker , Vanity Fair , New York Magazine , Esquire , Fortune , Business Week , Wired , Time , and other publications. Duff wrote the book review for the New York Times on Brad Stone’s essential book on Amazon, The Everything Store . Duff is currently working on a book with Christiane Lemiuex about what makes entrepreneurs tick – Christiane is the founder and CEO of The Inside and a previous guest on The Medium Rules. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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Content With A Purpose, with Troy Young President of Hearst Magazines 52:16

۶ years پیش52:16

52:16

The twin challenges of both monetizing content and managing the transition from a print-dominated world to a digital-dominated world are not for the faint of heart. For some, the scale and scope of this challenge would be at best daunting and, at worst, induce a level of anxiety and paralysis that would make many if not most media executives sprint in the opposite direction. Yet this is exactly the challenge that Troy Young took on when he stepped into the role of President of Hearst Magazines in November, 2018. On this episode of The Medium Rules I sit down with Troy to discuss his take on the media landscape as it pertains to Hearst’s incredible collection of brand titles and his game plan to transform Hearst from a print to an online content and publishing powerhouse for the 21stCentury. We cover Troy’s background growing up in Western Canada, his journey from the agency world in Toronto in the nineties to working in NYC and eventually becoming CEO of Say Media, and then moving to Hearst in 2013 as Global President, Digital. In that role and under Troy’s leadership Hearst increased its aggregate traffic across Hearst’s digital properties from 63 million visitors/month to 108 million. In 2015, Troy was named Adweek’s Magazine Executive of the Year, an honor that recognized him for unifying Hearst’s “print and digital brands into a single, well-oiled machine whose traffic has surged”, and for his development of MediaOS, "a combined CMS, ad sales and data strategy tool for all Hearst properties.” As an added bonus, Troy gives us his Top 5 desert island vinyl picks, a few of which might surprise! Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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The Impossible Hack, with Jasper Malcolmson CEO of Skylight Tools 1:23:09

۶ years پیش1:23:09

1:23:09

If there was one area of the consumer economy that you may have thought might be impervious to the “direct-to-consumer” disruption of the past several years, good chance it would have been the home renovation market. Yet this high degree of difficulty also creates opportunity. On this episode of The Medium Rules, I sit down with JasperMalcolmson, co-founder and CEO of the digitally-native home renovation platform Skylight. By working with Skylight, homeowners can design, bid, project manage and pay for home renovations all through Skylight’s online toolset. Most notably, once a homeowner’s construction budget is locked, homeowners are protected from cost overruns through Skylight’s innovative “fully fixed pricing” guarantee. Prior to Skylight, Jasper founded the beloved local offers business Bloomspot, sold to Chase in 2012, and then Jasper stayed with Chase for 3 years as head of product at ChaseNet, Chase’s payments platform. Previously, Jasper ran several business units at Yahoo!, principally under the leadership of Terry Semel. We talk to Jasper about working for Yahoo! in the early 2000’s, competing in the local offers space, his experience selling to Chase, and about the ambitions and challenges of Skylight amid the current startup climate in Silicon Valley. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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Securing the Blockchain, with Demo Skalkotos and Zach Hamilton 49:11

۶ years پیش49:11

49:11

One of the more intractable problems with cryptocurrency is also one of the most basic: how do you keep digital assets on the blockchain secure? This is an issue of hacks and honeypots. But, as evidenced by the recent news that the Canadian cryptocurrency exchange QuadrigaCX may have lost $140 million in cryptocurrency when its founder died in December and took with him the only available electronic keys to the exchange’s crypto vault, the issue is not related solely to nefarious activity. On this episode of The Medium Rules host Alan Baldachin sits down with Demotrios Skalkotos, GM of Ledger’s North American business and head of Ledger’s institutional ledger vault product, and, by phone, Zach Hamilton, founder and CEO of Airfoil Capital. Alan, Demo and Zach engage in a detailed, informative discussion regarding the extremely difficult challenge of fully securing digital assets. The group walks through the current landscape of security solutions, the distinction between security and custody and why one would want a self-managed security solution, and, finally, the dream of a “zero-trust” future. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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The Amazing Journey: Christiane Lemieux, Reimagining Home Design in a Digitally Native World 1:00:57

۶ years پیش1:00:57

1:00:57

If you stop and think about it, the category of home furnishings and home design is one of the most daunting to take online. As much as we have come to take the success of companies like Wayfair and One King’s Lane for granted, think of the logistics involved in a digitally native business that sells sofas, dining room tables and beds. And what about white glove service, damages and returns. Complicating things, any home furnishings retailer is required to serve two masters: the trade and the retail consumer. To put it mildly, not for the faint of heart. On this episode of The Medium Rules, host Alan Baldachin sits down with Christiane Lemieux, founder and CEO of The Inside, the direct-to-consumer home furnishings brand focused on made-to-order, customizable, affordable furniture with a high design, contemporary aesthetic. Prior to starting The Inside, Christiane founded the extremely popular home furnishings/lifestyle brand Dwell Studios, sold to Wayfair in 2013. Alan and Christiane engage in an entertaining, informative and lively conversation in which they go deep under the hood of the current online retail environment for home furnishings, covering logistics, media, customer acquisition and design. Christiane also walks through the highs and lows of her 20+ year career as a design entrepreneur, author and philanthropist, including her start as a curator for the landmark 90’s home furnishings brand Portico, through the founding of Dwell and its sale to Wayfair, her time at Wayfair and lessons learned, and finally to the launch of The Inside in 2016 in collaboration with Kirsten Green and the team at Forerunner Ventures. Christiane also talks about her new book project on entrepreneurship and what makes entrepreneurs tick. We hope you’ll tune in, listen and watch this great conversation. Find the the full video interview at: https://youtu.be/4ha5mbYMZCE Be sure to like and subscribe to our YouTube channel at: https://www.youtube.com/channel/UCL4dksGw2Iagf3F2jUPLorg?app=desktop Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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Security Tokens Explained, with Atomic Capital 50:53

۶ years پیش50:53

50:53

What exactly is a security token? How is it expressed on the blockchain? How is it traded? Why is a security token better than an electronic share? What are the downsides? And, beyond all that, what are the limits of tokenization? And what are the political and philosophical implications? On this episode of The Medium Rules, Alan is joined in the HBA podcast studio by Alex Blum and Peter Lyons, respectively the CEO and CIO of the NYS-based security token platform, Atomic Capital. Atomic Capital is split up into three lines of business – advisory, broker-dealer, and investment bank/capital raising. In this episode of The Medium Rules, Alan and his guests walk through the basics of security tokens, i.e., what are they, how are they sold and how are they traded? Alan then engages Alex and Peter in a more philosophical conversation related to global inequality, disruption, decentralization, and anarchism. Both Alex and Peter have deep experience in the global non-profit/NGO sector – Alex at the Peace Corps and the Bill and Melinda Gates Foundation, and Peter at the World Economic Forum. We hope you’re both engaged and educated listening to this conversation, and if so please rate and share The Medium Rules. Finally, some of you may have noticed HBA Media & Tech’s “Podcast Pick of the Week” which we do every Friday. Please send us your #PPOTW suggestions to themediumrules@hballp.com and, if we use your suggestion, we’ll send you a The Medium Rules black, v-neck T-shirt. Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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Innovators, Disruptors and Rewriters: Leonard Brody, Co-Founder of Creative Labs and Host of The Great Rewrite 47:40

۶ years پیش47:40

47:40

How can we define and identify seismic-grade disruption? Is this recognizable contemporaneously, or only with the benefit of hindsight? And if there is some kind of taxonomy of disruption, some kind of map or workflow template we can apply, can we convert these insights into actionable mandates across both investing, startups and organizational behavior generally? On this episode of The Medium Rules, Alan is joined in the HBA podcast studio by Leonard Brody, an award-winning entrepreneur, venture capitalist, public speaker and best-selling author. Len is currently the co-founder and Executive Chairman of Creative Labs, a joint venture with the Creative Artists’ Agency, where Len oversees the building of new ventures for some of the most well-known celebrities, athletes and political leaders globally. In addition, Len is authoring a new book in partnership with Forbes entitled “The Great Re:Write” based on the successful documentary series (4 million views) of the same name which Len produced in partnership with Forbes. Len is also a highly-sought after public speaker, lecturing at institutions such as the G8 and The United Nations. We hope you enjoy this thoroughly entertaining, lively and very warm conversation covering some of the “big” questions in tech. LEARN MORE ABOUT LEONARD AND HIS PROJECTS: The Great Rewrite - http://bit.ly/2zjvLfZ Creative Labs - http://bit.ly/2DM6xuu Linkedin - http://bit.ly/2Kmi5Fv Hosted on Acast. See acast.com/privacy for more information.…

The Medium Rules: Long-Term Trends in Media and Technology

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The Micro-Influencer Economy with Alia Ahmed-Yahia and James Bosworth 53:49

۶ years پیش53:49

53:49

Kim Kardashian was recently featured on the cover of Business of Fashion with the headline “The Age of Influence.” “Truer” words may never have appeared in print. Indeed, the influencer economy on Instagram alone is worth an estimated $1 billion and rising with a bullet. While deals with the top influencers can be worth millions of dollars, there is a widening sweet spot for so-called MicroInfluencers (loosely defined as having between 10,000 and 100,000 followers). A widely read article on Medium’s The Startup blog unabashedly asserts that MicroInfluencer Marketing is “The Game in 2018”. In fact, MicroInfluencers are in many ways more valuable to brands in that they tend to have a more loyal and engaged follower community. Alan is joined in the HBA podcast studio by Alia Ahmed-Yahia and James Bosworth, co-founders of The Spyglass Collective. Spyglass is a collective of experts in marketing, content and business development working with design and experience-centric brands on marketing, content and strategy. Alia is also a fashion influencer under her handle The Style Scout , with 15k Instagram followers. James and Alia lead an in-depth discussion of the key drivers of the “MicroInfluencer Economy”, including what it takes to become a MicroInfluencer, how brands measure MicroInfluencer reach and engagement and plan campaigns, the increasing power of the MicroInfluencer economy and where influencer marketing is heading in 2019 and beyond. We hope you’ll tune in, listen and watch this conversation. Hosted on Acast. See acast.com/privacy for more information.…

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