#129 The impact of AI on digital analytics and user privacy (with Brian Clifton)

The Measure Pod

Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbF

Watch on YouTube - https://youtu.be/5hchBfk763o

00:00:00 – Introduction
00:01:54 – Privacy and data sharing
00:05:16 – AI pilots failure statistics
00:08:09 – Economic impact of automation
00:10:39 – AI usage and income correlation
00:15:12 – Automation versus augmentation in AI
00:18:04 – AI and privacy in analytics
00:21:21 – Google Analytics Individual Qualification
00:25:41 – Data democratisation in analytics
00:30:07 – Google's approach to user privacy
00:30:56 – Privacy and data protection challenges
00:34:00 – AI in user interfaces
00:39:43 – User privacy and AI interaction
00:42:42 – AI and consent complexities
00:44:08 – Copyright and data ownership issues
00:46:31 – Risks to professional journalism
00:50:39 – Creativity through AI automation
00:54:00 – Hyper-targeted data is unnecessary
00:56:39 – Hyper-targeting vs. contextual advertising
01:00:04 – User privacy and data consent
01:03:41 – Creativity and AI collaboration
01:08:14 – Creative process and technology
01:10:06 – Privacy's impact on technology
01:12:47 – AI model transparency concerns

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Brian Clifton, the former Head of Web Analytics at Google (EMEA), author, and founder of Verified-Data.com to explore the intersection of AI, privacy, and analytics. From the evolving role of Google Analytics and data democratisation to the challenges of user consent and data protection, they unpack how privacy-first thinking is shaping the future of measurement. Along the way, they dive into issues like AI in user interfaces, copyright and data ownership, and the risks automation poses to professional journalism. The conversation also covers creativity in the age of AI, from automation and collaboration to the impact of hyper-targeting versus contextual advertising.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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