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Michel Hogan - Brand Counsel: Unheroic Work, Toxic Delight, Weaponized Values and the Myth of Wow
Manage episode 322371703 series 2800079
محتوای ارائه شده توسط The Matt Sodnicar Podcast and Matt Sodnicar. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Matt Sodnicar Podcast and Matt Sodnicar یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Michel Hogan, Brand Counsel, and author of "The Unheroic Work" generously teaches a masterclass on branding, marketing, values, integrity.
We cover the myth of excellence, the difference between expectations and experiences, lessons from her book and why she wrote it, not starting with Why, values misused as a promotional tool, and how values can flip and become a liability.
I'm on my second reading of her book, I've shared it with many, and if you're anywhere near your customer and their experience, you need to read it.
"You are the promises you keep."
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