JK Sparks: Head of Performance Marketing for Flatfile
Manage episode 273620913 series 2800079
محتوای ارائه شده توسط The Matt Sodnicar Podcast and Matt Sodnicar. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط The Matt Sodnicar Podcast and Matt Sodnicar یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this conversation with JK, we cover the seismic shift in marketing that happened on June 24, 2009. This is when consumers - private individuals - started marketing and making more noise and content than brands. We cover sales / marketing alignment, Ideal Customer Profiles, contextual marketing, how company culture affects marketing, Tyler Sparks and his speedreading, and how sales and marketing are some of the least trusted people, but at least the 2 of us are not bad guys. ★ Support this podcast on Patreon ★
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