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How to Make Your Message Stick Like Glue
Manage episode 383846410 series 3300129
محتوای ارائه شده توسط Scott Murray. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Scott Murray یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Get ready for a copywriting and messaging adventure where bad content experiences are the villains, and our words are the secret agents out to save the day! In this episode, we uncover why consumers feel the need to protect themselves against attacks from selfish content.
It's a world of creating high-stakes communication, de-coding the consumer's brain and accessing predictive analysis.
You might call today’s guest Wordfinger, The Man with the Golden Pitch or maybe The Guy Who Branded Me, but James I. Bond is here to debrief us on how he helps clients craft words that stick with your audience. It involves a secret code rooted in behavioral science and right-brain tactics.
Finally, we'll dive into the covert world of product descriptions as sleek, sophisticated agents secretly seduce customers into a buying frenzy.
Some may prefer martinis shaken, but this adventure into copywriting, consumers and marketing will leave you stirred with excitement!
Show notes - https://marketingsuperpowerpodcast.com/episode/words-that-strike-and-stick
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