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The Legend of Bigfoot and Great Marketing Copy
Manage episode 375616631 series 3300129
محتوای ارائه شده توسط Scott Murray. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Scott Murray یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Captain America could really motivate a team! But what about other motivational speakers? They, too, have the power to change the way we think and encourage us to reach higher levels of success.
But what about marketers?
If motivational speakers can help people achieve their goals by changing their words, could the same be done for them? I'll share some words to replace ordinary terms like marketing, conversion and lead nurturing.
Extraordinary copywriting expert Linda Melone stops by to share why great copywriting is like Bigfoot and five superpowered components copywriters need to have to assemble impactful copy.
Finally, we'll learn how to create an effective "How-to" blog or guide.
We have the powerrrrrrrrrrrrr!
Show notes - https://www.scottmurrayonline.com/post/podcast-how-to-improve-marketing-language-and-copy
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