TMDP 065: Why Digital Discernment is a Life Skill

The Marketing Disenchanted Podcast

It’s been one whole year since this podcast launched on 03-JAN-3017. It would be dishonest of me to say I’m not pleasantly shocked we made it this far. A big THANK YOU to all my guests and supporters for helping me make it this far.

During a given season I ask all my guests the same questions. And while that might sound boring, when you ask everyone the same questions it allows you to chart the answers and apply statistical analysis methodologies.

One of the more sensitive questions I ask it about #FakeNews and Facebook’s response to this issue on its platform. The answers run the gamut, but on the whole professional marketers are largely unsympathetic. I have a bit more empathy as I argue that #DigitalDiscernment is a life skill with the 2016 U.S. Presidential election being a prime example of why that is.

You’ll Learn:

• Why I ask my guests the same set of questions.
• Why guest 53 Isiah Fowler feels we as individuls were responsible for #FakeNews
• Why guest 57 Joe Pulizzi feel Facebook is a media company and as such has a higher degree of responsibility for the #FakeNews issue.

3 Key Points:

1. You can’t, or at least shouldn’t begrudge people for not having a skill that they don’t know is a skill.
2. #DigitalDiscernment is a skill.
3. You’re not dumb; you were duped. #FakeNews is a complex issue and the layperson was taken advantage of.

Resources Mention:

TMDP 053: Why Success Starts with a Vision with Isiah Fowler

TMDP 057: Killing Marketing with Joe Pulizzi

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Killer Resources:

1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

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