TMDP 040: Digital Marketing Is Not A Monolith

The Marketing Disenchanted Podcast

In this episode I share the clarity of purpose I gained going on Park Howell’s Business of Story podcast. Park helped me tap into my why and get to the brand statement:

“Temi is the #1 resource to teach you the reality of digital marketing to propel your career.”

I share the strange but true story of how an unwitting black hat was spread bad information to REIAs. I also share how my why closely aligns with wisdom shared by guest Jay Acunzo.

You’ll Learn:

• You’ll learn Temi’s “why” that started his journey.
• How easy it is to be seduced by black hat gurus without even knowing it.
• The stakes of getting taught black hat tactics from bad gurus.
• The importance of contextualizing advice from thought leaders to your circumstances.
• How my proximity to Kerry O’Shea Gorgone helped me overcome name discrimination as a Nigerian online.

3 Key Points:

1. There’s no such thing as a little black hat; you’re either a cheater or you aren’t.
2. Money is not the only success metric only. Digital Marketing needs to have higher professional standards.
3. Thought Leaders need to give advice contextualized to people’s situations and access to capital.

Resources Mention:

Manipurated Book by Daniel Lemin

Temi’s episode on Jay Baer’s Social Pros podcast

http://businessofstory.com/

Killer Resources:

1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.

2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.

3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

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Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)