Ch. 9: Creating Your Main Call to Action

The Market Your Message Show

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Creating Compelling Calls to Action on Your Website
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This episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo’s 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by-step framework for creating effective CTAs that convert, including identifying visitor intent, using strong action verbs, speaking to self-interest, and being specific. It concludes with an exercise to analyze successful CTAs, draft several versions for your site, and test them for optimal conversion.
00:00 Introduction to Effective Calls to Action
00:03 Historical Examples of Successful Calls to Action
01:03 The Importance of a Clear Call to Action
01:57 Crafting a Compelling Call to Action
02:40 Common Mistakes and How to Avoid Them
04:12 Step-by-Step Framework for Creating Calls to Action
05:38 Using Action Verbs to Drive Engagement
06:53 Appealing to Visitor Self-Interest
08:03 The Power of Specificity in Calls to Action
09:16 Common Pitfalls and Optimization Tips
09:53 Day Nine Exercise: Creating Your Call to Action
10:43 Key Takeaways

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