The Retail Revolution: Insights into AI, Social Commerce, and Personalized Ads with Morgan Chemij

The Live eCommerce Podcast

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In this episode of the Live E-commerce Podcast, host Nicolas interviews Morgan Chemij, who oversees global marketplace strategy at HP. They explore several key topics shaping the future of retail and e-commerce:

1. The evolution of retail media and its impact on brand marketing
2. The convergence of social commerce and e-commerce, especially in Asian markets
3. The rapid adoption of AI in retail and its applications throughout the customer journey
4. The potential for personalized advertising in connected TV
5. The profitability of ad-supported streaming models
6. The growth of the on-demand economy and its impact on consumer behavior

Chemij shares insights from his global perspective, offering a deep dive into the technologies and trends transforming digital retail and marketing strategies.

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