GOOB - Bri Keenan - Managing the Challenges of Contextual Inquiry
Manage episode 443286099 series 3397766
Getting out of the office to do research has always been a fantastic way to see beyond the customer interview. Watching a customer in their context provides insights for product teams that most users wouldn't even know to share with a research team.
But, getting out into the 'field' to do research comes with unique challenges: some logistical, some strategic. Watch as Bri from Toast shares here advice for field research that works.
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