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How Inbound Marketing & Sales Enablement Helps Sellers Help Themselves with Deb Williams
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محتوای ارائه شده توسط LeadG2. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط LeadG2 یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they are looking to target.
We ask questions like: How do you align an inbound marketing initiative with your overall business goals? What role does content play in an inbound marketing strategy? And how do you measure the success of your inbound marketing campaigns?
Joining Dani to help break it all down is Deb Williams, General Manager at Federated Media.
Deb brings up some great points, like:
- Why a great inbound marketing and sales enablement strategy can help salespeople better articulate what they’re trying to sell.
- Why it’s important to view your company’s website as a resource manual that’s there to help solve your ideal customer’s problems.
- And finally, why it’s essential to have buy-in from your salespeople when adopting a new inbound marketing and sales enablement initiative.
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