How CRM's Empower Sales Organizations with Ali Schwanke

The LeadG2 Podcast

Episode 22: It’s well known that marketers and salespeople often have a hard time understanding each other’s world. So today, we’ll be discussing the ways in which CRM’s have the ability to bring both teams together so that everyone is operating on the same page.

Joining Dani, is Ali Schwanke. Ali is the founder and CEO of Simple Strat, a Diamond HubSpot Solutions Partner that helps companies accelerate their growth through technology and content marketing. She's also the host of the popular YouTube series HubSpot Hacks, a channel focused on helping companies get the most out of HubSpot, growing to over 14,000 subscribers and 1 million video views in 2 short years.

Together, Dani and Ali break it all down in a few key areas:

• The top ways that HubSpot equips people for sales
• Who should be creating content for sales?
• And lastly, what would Ali say to a sales team not currently using a CRM?

CONNECT:
LeadG2: LeadG2: leadg2.thecenterforsalesstrategy.com/
Dani Buckley:
LinkedIn: linkedin.com/in/daniobuckley/
About: leadg2.thecenterforsalesstrategy.com/dani-buckley
Shaye Smith:
LinkedIn: linkedin.com/in/shayesmith/
About: leadg2.thecenterforsalesstrategy.com/shaye-smith
Ali Schwanke:
LinkedIn: linkedin.com/in/alischwanke/
Simple Strat: simplestrat.com/
HubSpot Hacks: youtube.com/c/HubSpotHacks
TIMESTAMPS:
(02:21) Marketers have a challenge understanding the sales side of the world and vice versa
(03:36) HubSpot helps bridge marketing and sales teams together
(06:30) Demand Generation Vs. Lead Generation
(07:47) Don't become overwhelmed by all of the content that you could have. Start somewhere
(09:17) Marketers should sit in on sales meetings
(11:29) Sales technology as a house party analogy
(14:47) What are some key criteria you think leaders should be thinking about when deciding what is the best CRM for their organization?
(16:47) People want to trust people before trusting a company