Beyond Billable Hours: Steve Fretzin on Building a Prosperous Practice

The Law Firm Accelerator with Viktoria Altman

On this episode of Law Firm Accelerator, Viktoria Altman from BSPE Legal Marketing speaks with Steve Fretzin, founder of Fretzin, Inc., renowned for his groundbreaking Sales-Free Selling method. Steve shares compelling insights on how attorneys can build thriving, sustainable practices without traditional selling tactics, and how he turned a near-fatal plane crash into a powerful drive to transform the legal industry.

Podcast Takeaways:

1. Ask trusted clients proactively for referrals.
2. Systematize client acquisition for reliable growth.
3. Align your practice with your personality strengths.
4. Delegate aggressively to optimize your time.
5. Focus on clients that align with your values.
6. Approach rainmaking as an educational journey.
7. Audit your daily tasks to enhance productivity.
8. Facilitate decisions rather than selling aggressively.
9. Address business development fears through scripts.
10. Create a legal practice aligned with personal fulfillment.

About Steve Fretzin:
Steve Fretzin is an internationally recognized business development coach, author, and host of the BE THAT LAWYER podcast. With nearly two decades of experience, Steve has helped hundreds of lawyers achieve sustainable growth and personal satisfaction through his innovative Sales-Free Selling method.

About Viktoria Altman:
Viktoria Altman is the host of Law Firm Accelerator, known for insightful conversations with industry leaders. A seasoned entrepreneur and marketing expert, she has dedicated her career to helping legal professionals optimize their practices for maximum impact and profitability.

About BSPE Legal Marketing:
BSPE Legal Marketing specializes in strategic marketing solutions tailored exclusively to law firms. Leveraging deep industry expertise, BSPE helps attorneys attract high-quality clients, streamline operations, and build scalable, profitable practices.

Youtube: https://youtu.be/Ssp9hUZ6m4U