The Changing Face of Manufacturing: Talent, Technology, and Growth Strategy

The Kula Ring

In this episode, Liz Shovlin Burnett joins The Kula Ring again to explore the challenges small and mid-sized manufacturers face in talent acquisition and adapting to modern growth strategies. Shovlin highlights the pressing talent shortage in manufacturing and shares insights from the IMTS trade show, where a surge of women in manufacturing roles is helping to bridge the gap. She also discusses how technology, especially digital marketing tools, can support growth. Shovlin advocates for a strategic, agile approach that leverages both technology and focused talent investments to stay competitive in the rapidly changing landscape that SMEs face.