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Impact of Emotion on Advertising: A Look in Olympics Advertising
Manage episode 433453351 series 3548095
محتوای ارائه شده توسط Behtash Moojedi. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Behtash Moojedi یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Event Advertising, Emotional Marketing, Super Bowl, Olympics, Nike, Coca-Cola, Brand Strategy, Viewer Engagement, Advertising Analysis
This episode examines how emotional themes in advertising—like humor, surprise, and togetherness—are effectively used in big tentpole events like the Super Bowl and the Olympics. It analyzes two contrasting ad campaigns from Nike and Coca-Cola during the Summer Olympics to explore how different approaches to these themes can influence viewer engagement and brand connection.
Categories: Marketing Strategy, Brand Analysis, Advertising
Coca Cola Olympics Commercial: https://www.youtube.com/watch?v=yYokUnh4i-I
Nike Olympics Commercial: https://www.youtube.com/watch?v=pwLergHG81c
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