Brand Marketing vs. Direct Response

The Jason Stapleton Program

محتوای ارائه شده توسط Jason Stapleton. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jason Stapleton یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

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There are two types of marketing. Brand marketing focuses on getting you to think and feel a certain way about the brand. (Apple: Think Different). Direct Response marketing focuses on the immediate sale of a product.

For young companies brand marketing seems like a waste of time and money. I certainly felt that way when my businesses were new. But I don’t believe that any more.

Today I want to share some insights and give you some tools to help you establish a strong brand presence in your market.

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