The Current State Of Outbound Explained with Jake Dunlap

The Jake Dunlap Show

This week, we will be starting a 5 part series that will highlight “What’s Not In The Modern Outbound Playbook.” Here is an overview of the series:

Part 1: The State of Outbound Explained

Part 2: The Modern Outbound Tech Stack

Part 3: Breaking Down Active LinkedIn Users, Reducing No Shows, and Engaged vs. Unengaged Buyers

Part 4: The Ultimate Webinar Follow-Up Play For Warm Leads, Reengaging Old Opportunities With Video

Part 5: Q&A

This week, Jake breaks down the current state of outbound.

In October 2021, 82% of teams said they weren’t hitting their outbounds targets.

Outbound Trends of 2022:

• Hybrid
• Creativity
• Quality

Hybrid Stats:

92% of B2B buyers prefer virtual sales interactions

50% B2B Buyers say that remote work has made purchasing easier.

86% of B2B companies have experienced an increase in their ROI of the hybrid event.

Top Reasons Teams Aren’t Hitting Goal:

48.5% Generic Messaging

26.3% Too Focused On Quantity

#1 Way Teams Believe We Can Make Outbound More Effective:

1. Track quality over quantity
2. Better data and insights

If you haven’t already, hit the subscribe button so you don’t miss out on upcoming episodes of The Jake Dunlap Show.

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Jake Dunlap, CEO and Founder of Skaled Consulting, is an industry influencer and C-Level Sales leader with more than a decade of experience. Jake has developed and led high-performing sales and operational functions for Fortune 500, Global 2000, and start-up organizations. Jake and the team at Skaled specialize in building out repeatable, sustainable processes.

As a thought-leader with more than 60,000 followers across his platforms, Jake's audience gains valuable insights into scaling an organization, sales best practices, and general career motivation.

Prior to Skaled, Jake was the first sales hire and VP of Sales at Glassdoor which was acquired by Recruit Holdings for $1.2Billion in 2018.

►Connect with Jake Dunlap

LinkedIn: https://www.linkedin.com/in/jakedunlap

Instagram: https://www.instagram.com/jake_dunlap_/

Twitter: https://twitter.com/jaketdunlap

Website: https://www.jakedunlap.com/