Make Sales Fun! Creative Sales and Leveraging AI Into Your Creative Process with Jay Wolff (CRO at KERV Interactive)

The Jake Dunlap Show

In today’s episode, Jake is joined by Jay Wolff, CRO at KERV Interactive, as they talk about the importance of a creative mindset for the success of a sales organization.

For some people, sales can be a great field to work in, while for others it often becomes a stressful nightmare. So, how can you turn this bad situation around and make sales fun?

Listen as Jake and Jay reveal their strategies on how to break free from bad habits you’ve gained through unhelpful advice and improper training, and how to start thinking outside the box and discover the innovative and engaging side of sales.

KERV Interactive is an AI-powered interactive and active attention technology company that shortens the path to business outcomes such as leads, brand results, instant commerce and is revolutionizing the future of video engagement and seamless commerce through dimensional storytelling.

Time stamps:

(00:44) Today’s guest, Jay Wolff- CRO at KERV Interactive

(02:05) Has Sales lost its creativity?

(04:04) Is creativity essential to the success of a sales organization?

(07:33) Encourage your team to think outside the box and come up with innovative solutions;

(14:10) Strategies to help you coach your team toward creativity;

(25:12) How to pitch ideas that your boss can’t say no to! Creative and proactive alternatives to boring and inefficient meetings ;

(29:37) What can AI technology help you with, in your sales approach and creative process;

Quotes

“Man, there are a lot easier jobs if you don’t love it. If you’re just in a box hitting send all every day or asking qualification questions that have no creativity, man, what are you doing?”

“I really find selling to be an art, not a science.”

“(Success) starts with hiring the right people to represent your brand because you can’t sell anything without the right people (...) We need to make sure that my team is out there, being polished, being memorable, not just pitching, not just selling, but creating, (...) standing out, and making a lasting impression on people’s minds.”

“Without creativity, technique means less, and when you can merge both worlds (...) and apply it in a human way, you’ll be successful.”

“What I found is, by having some structure in place, holy crap, I can listen better, and then when I got to talking about how we could solve the problem, man… it felt custom! Because I was listening, I was in the moment and not thinking on what’s gonna happen next!”

“We use AI to make video work harder and smarter.”

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Get in contact with Jay:

LinkedIn- linkedin.com/in/jaywolff

Twitter- https://twitter.com/jaywolff_1

KERV Interactive- social links:

Website- https://kervit.com/

Facebook- https://www.facebook.com/KERVit

Twitter- https://twitter.com/KERVInteractive

Instagram- https://www.instagram.com/kervinteractive

LinkedIn- https://www.linkedin.com/company/kervinteractive

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Follow Jake:

Website- https://www.jakedunlap.com/

Instagram- https://www.instagram.com/jake_dunlap_/

LinkedIn- https://www.linkedin.com/in/jakedunlap

Twitter- https://twitter.com/jaketdunlap