How Do Your Customers Make Money, What Is Most Important To The Individual Buying, and the Top-Tech To Please Your Customers with Jake Dunlap

The Jake Dunlap Show

On today’s episode, we will be covering Part 3 - Knowing How Your Customers Make Money, What Is Most Important To The Individual Buying, and the Top-Tech To Please Your Customers.

Episode Highlights:

80/20 Rule: You only need 20% personalization, and true connection isn’t “I see you went to X University).

What part of outbound are the most important touch points?

28% Touchpoint 1

41% Touchpoint 2-4

21% Touchpoints 5-9

10% Touchpoint 9+

Tech Tools:

• LinkedIn Sales Navigator
• Research and find leads
• Engage outside of email

Sendoso

• Send gifts right within your sequence, track their progression

Vidyard

• Put the “person” in “personalization”
• Never been easier

Koncert Agent-Assisted Dialing

• Actual trained human agents do the dialing
• Reps focus on having the conversations that lead to sales

As always, hit the subscribe button on your favorite podcast player so you don’t miss out on the rest of the series, as well as any new featured Thursday guest on “The Jake Dunlap Show.”

Now, enjoy this week’s episode.

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Jake Dunlap, CEO and Founder of Skaled Consulting, is an industry influencer and C-Level Sales leader with more than a decade of experience. Jake has developed and led high-performing sales and operational functions for Fortune 500, Global 2000, and start-up organizations. Jake and the team at Skaled specialize in building out repeatable, sustainable processes.

As a thought-leader with more than 60,000 followers across his platforms, Jake's audience gains valuable insights into scaling an organization, sales best practices, and general career motivation.

Prior to Skaled, Jake was the first sales hire and VP of Sales at Glassdoor which was acquired by Recruit Holdings for $1.2Billion in 2018.

►Connect with Jake Dunlap

LinkedIn: https://www.linkedin.com/in/jakedunlap

Instagram: https://www.instagram.com/jake_dunlap_/

Twitter: https://twitter.com/jaketdunlap

Website: https://www.jakedunlap.com/