#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin

The Internet Marketing Podcast

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.

In this episode:

07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.

18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.

31:08 Exploring potential content cross-pollination and the associated risks.

49:12 When it’s time to get a new website

53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective.

Resources mentioned:

https://www.screamingfrog.co.uk/seo-spider/

https://www.semrush.com/

https://www.searchpilot.com/

More about our panellists:

Claire Carlile – https://www.linkedin.com/in/clairecarlile

Claire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity.

Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/

Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer.

Sally Raymer – Linkedin.com/in/sally-r-seo

Sally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.

Dave Cousin - https://www.linkedin.com/in/davecousin/

Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands.

To find out more about us and the show visit https://internetmarketingpodcast.org

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