#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina

The Internet Marketing Podcast

In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.

In this episode:

07:42 Interjecting expertise - HubSpot checklist resource for content productivity.

12:15 Reddit & Quora - trend leads to SEO changes.

17:24 Content creation shifts to AI-driven information generation.

19:42 How focusing on middle and bottom of funnel content can drive business KPIs.

22:14 The importance of managing stakeholder expectations for traffic KPIs

Resources mentioned in this episode:

https://www.amsive.com/insights/author/lily-ray/

https://searchengineland.com/author/barry-schwartz

More about our guests:

Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content.

Connect with Bianca here:

https://twitter.com/binksdoesseo

https://www.linkedin.com/in/bianca-anderson/

Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology.

Connect with Andy here:

www.orbitmedia.com

https://www.youtube.com/orbitmedia

https://www.linkedin.com/in/andycrestodina/

To find out more about us and the show visit https://internetmarketingpodcast.org

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Hosted on Acast. See acast.com/privacy for more information.