263. The Intersection of Agency Growth and Profitability, with Melissa Morris

The Innovative Agency

Intro

In this episode of The Innovative Agency, host Sharon Toerek engages with Melissa Morris, founder of Agency Authority, to discuss the operational challenges that agency owners face while aiming for growth. Melissa, an expert in streamlining agency processes, offers her insights on improving workflows, effective time management, and making strategic decisions about service offerings and client relationships.

What you will learn in this episode:

• The importance of analyzing and optimizing your agency’s workflows for improved efficiency and client satisfaction.

• How to select and implement the right tools to boost productivity and reduce manual errors in your agency.

• Strategies for understanding and leveraging your team’s strengths to improve service delivery.

• Why accurate time tracking is essential for identifying scope creep and informing pricing decisions.

• Steps to transition to higher-value service offerings while maintaining strong client relationships.

• Practical tips for managing client expectations and aligning them with your agency’s goals.

• How to factor in administrative tasks when determining pricing to ensure agency profitability.

Bio

As the founder of Agency Authority, an operations consultancy for agency owners, Melissa Morris uses her 10 years of agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the ‘long hours and bad pay’ stigma that plagues the agency world, Melissa and her team help business owners and their team members do the work they love without sacrificing client satisfaction, the bottom line, or their own sanity.

Resources:

• Website: https://www.youragencyauthority.com/learnmore/

• LinkedIn: https://www.linkedin.com/in/melissavmorris/

• Facebook Business: https://www.facebook.com/agencyauthority

• Instagram: https://www.instagram.com/youragencyauthority/