Episode 46: The most useful and useless things to grow an online business

The Impostor Syndrome Terminator®

Almost 2 years into starting my online business, let’s debrief on the good, the bad, the useless, and things I wished I had invested in when I look back!

Shiny object syndrome is real, and it can be confusing to know what will move the needle forward and bring in clients, and what doesn’t. You’ll also get some useful resources that can make a huge difference even with a small budget:

Useful:

• Calendar (Acuity) not to waste time with scheduling
• An email system to send broadcasts and set up automation
• Moonclerk for payments and payment plans
• Market research
• Having a clear content plan
• Elementor Pro for WordPress
• Investing in coaches

Not so useful:

• Misaligned lead generation
• Courses if you don’t have the resources to implement the strategy they teach
• Ads before having a clear funnel
• Branding packages (not nearly as important as the quality of the content)
• Fancy video editing
• Wanting to do everything instead of focusing on one simple funnel or tactic

Tips:

• Picking a damn niche
• Not being afraid of what people would think
• Fiverr to outsource stuff that would take too much time or energy
• Focus on one or two platforms maximum and repurpose
• Someone to help with lead generation
• Love and believe in your offer. It’s very hard to sell an offer we don’t like
• Going live

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