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Episode 68 - Write for your customers, not colleagues
Manage episode 311765755 series 3181293
محتوای ارائه شده توسط pranav kale and Pranav kale. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط pranav kale and Pranav kale یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Who are you writing for? Who is your real audience?
I recently participated in the Copy Workshop by Margo Aaron and I had an aha moment. I realized how my inner demons are holding me back from unleashing my best writing work.
In this episode, Shyam and I discuss how to think about your audience and push everyone else out of your mind, when you are writing copy.
Talking points -
- How our conditioning affects our writing
- How we write to impress our colleagues, instead of customers
- How wanting to write for our heroes is a bad idea
- A tactic to ensure that we write only for our audience and nobody else
95 قسمت
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