Episode 53 - Sending product emails that dont suck
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Imagine this beautiful scenario - A subscriber is intently staring at his inbox, eagerly waiting for your email.
Yeah, now stop imagining that. Because that doesn’t happen too often. :(
But, even though we know the rarity of this phenomenon, when we send emails, subconsciously we assume that the reader really, really cares about what we have to say.
The honest truth is that the reader doesn’t care about you. The reader cares about himself.
And the reader especially doesn’t care about your product features and the updates to these features.
How do we deal with this? How do we send impactful emails?
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