Episode 49 - How specific should your lead magnet be?
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When J.K. Rowling puts out a book, it is well received by her raving fans, regardless of the title of the book. However, a brand that is new and looking to build trust, is much less likely to earn trust with a vague message.
You get to choose how specific you want to be.
But you can’t afford to be too vague.
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