Unlocking Market Advantage: Kirkman’s Journey to the First FIGO-Certified Prenatal Supplement

The Harvest Growth Podcast

In today’s episode, we focus on how the early adoption of new operational models or early achievement of new certifications can lead to higher competitive advantage, increased market share, improved customer loyalty, and enhanced brand reputation. We dive into how our featured brand, Kirkman, a leader in the dietary supplement industry, increased its advantage by having the first certified prenatal supplement by FIGO (International Federation of Gynecology and Obstetrics).
Joining us on the podcast are Jeanne Ann Conry, MD, PhD, Obstetrics and Gynecology (OBGYN), who is the Past President of FIGO, and the Current founder and president of the Environmental Health Leadership Foundation; and Eric Gripentrog, CEO of the Kirkman Group. In a few minutes, they reveal how, though operating separately, their shared purpose to improve and sanitize the supplements and vitamins industry has created an environment where only the safest and best supplements are available to buyers.
Jeanne’s efforts at ridding the industry of contaminated pregnancy supplements led to the creation of FIGO’s safety standard which the P2i™ by Kirkman® is the first to meet. Tune in now to hear how the company is leveraging this unique opportunity to expand market size and increase growth.
In today’s episode of the Harvest Growth Podcast, we cover:

• The importance of constantly monitoring your market for opportunities that could be turned into a competitive advantage.
• How an obsession with producing high-quality products pays off in the long run for entrepreneurs and customers.
• Marketing ideas for leveraging competitive advantages to your benefit.
• And so much more!

Visit their website to learn more about the P2i™ by Kirkman® and why it became the first and only FIGO-certified prenatal supplement.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!