The "Fast Factory" Method for Building Fast-Growing, Profitable Products - M.C. Squares
Manage episode 379045003 series 3435890
Today's guest started his company by doing what most entrepreneurs do - outsourcing manufacturing to China. But after this nearly affected his product's quality and production rate, he started looking for affordable ways to manufacture at home. What he found opened the floodgates to more opportunities - he could launch more successful products by shipping faster and testing the market quickly, a system he calls "fast factory." Since then, he has successfully launched many more products.
Join us now as our guest, Anthony Franco, Founder of MC Squares and inventor of the Reusable Sticky Note, shares the ideas behind his winning method, his marketing wins and misses, and lessons from his experiences. It is a fun interview; you will be glad you clicked the play button.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● The drawbacks of manufacturing in China and why you may need a backup plan.
● How retailers can hamper product innovation and why you may need to start preparing ahead.
● Benefits of quickly shipping new products to test the market.
● The power of influencer marketing and what it entails.
● And many more.
MC Squares are inventors of the Reusable Sticky Note and also the manufacturers of other reusable products for home and office use. Their products have been featured on Shark Tank, where they secured a deal, and on USA Today, Wired, Daily Beast, Buzzfeed and Bloomberg. Visit www.mcsquares.com to get great deals on these products now.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
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