Slow Down to Grow Fast: Why Springrose Spent 3 Years on Product Development

The Harvest Growth Podcast

Understanding your target buyer is the first step to designing a successful product. For entrepreneurs like Nicole Cuervo, the Founder and CEO of Springrose, this meant interviewing over 500 prospects and studying their challenges over three years while designing her Springrose adaptive bra.

In today's episode, she sits down with host Jon LaClare to share her success story with us and reveal tips for launching new products and improving the results of marketing campaigns. As a resourceful entrepreneur, Nicole also shares valuable insights on finding community, embracing optimism and persisting through the early stages of business. Tune in to discover Nicole's unique approach to solving a genuine problem and be inspired by her dedication to making a positive impact through her innovative products.

In today’s episode of Harvest Growth Podcast, we’ll cover:

● The importance of getting customer feedback during the development stage.

● Challenges she faced during the initial stages of the business.

● The effectiveness of search engine optimization (SEO), Pinterest, and Meta advertising in driving sales.

● The mindset you need as an entrepreneur to handle unexpected challenges and stay optimistic.

● And so much more!

Visit www.springrose.co to learn more about their thoughtfully designed bras and intimates tailored to those with pain, limited dexterity or any form of restricted mobility.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!