Reinventing Everyday Essentials: How Xero Picks Revolutionized Toothpicks
Manage episode 374636828 series 3435890
Todd Rosenbaum
Founder, XeroPicks.com
Our guest on today’s episode built a million-dollar business on Amazon by reinventing toothpicks, turning an everyday essential into an exciting, highly sought-after asset. His toothpicks, infused with stimulating flavors and hydrating active ingredients in each unique variant, now help with dry mouth, bad breath, cigarette cravings and other unique needs.
This meant he could expand outside the "toothpicks" niche and venture into the wellness, relaxation, brain boost and nicotine spaces. Today, over 50% of his buyers are female, many of whom love fashionable and chic oral care products. Also, his company Xeropicks has more than 90 Stock Keeping Units (SKUs) thriving in multiple sales regions on Amazon.
Join us now to learn from our guest, Todd Rosenbaum, about his entrepreneurial journey and experiences on Amazon.
In today's episode of the Harvest Growth podcast, we'll cover:
● Growing your business to 7 figures on Amazon.
● Why identifying competing alternatives outside your industry can be the catalyst for fast growth.
● Growing and managing different successful product lines.
● How a customer-first approach to product development can boost marketing and sales.
● Finding the sales market that’s right for you and maximizing it.
● And so much more!
To learn more about these novel toothpicks, visit www.xeropicks.com and use the discount code harvestgrowth for 20% off when you make a purchase.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
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