How Rrhoid Rage is Using Humor in Advertising to Disrupt a Boring Market

The Harvest Growth Podcast

Entrepreneurs trying to disrupt a long-established market must be prepared to fight against larger competitors to win market share. Today's guests on the show did this by developing a unique selling point that addressed their customer's pain points - and infusing it into their product design, marketing and branding.
They are Trey Coleman and Trey Anderson of Rrhoid Rage, a startup that makes treatment and prevention products for hemorrhoids. Coleman had suffered with the condition for 15 years and was familiar with the accompanying discomfort, pain and feelings of shame. His experience partly informed his company's mission: to change the embarrassing nature of hemorrhoids and to normalize discussions around hemorrhoids while producing top-tier products to help relieve the pain hemorrhoids bring.
Today, they do this by using humor in their marketing and encouraging prospects to face the problem light-heartedly - something that no other competitor is doing. It is resonating with their market, bringing awareness in a competitive market and helping them stand out. Join us now as our guests share their unique experiences in entrepreneurship, product development and marketing.

In today’s episode of the Harvest Growth Podcast, we’ll cover:
● The reality of competing against large established companies.

● Finding untapped opportunities in saturated markets.

● How a unique selling point (USP) can accelerate business growth and success.

● How humor improves brand awareness and encourages your audience to engage.

● And so much more!

Have you suffered from hemorrhoids before? Which Do-it-yourself (DIY) or funny methods did you design to help manage it? Please share your experience with us in the YouTube comments section.
If you're suffering from hemorrhoids or know someone who is, then visit www.rrhoidrage.com to learn more about how Rrhoid Rage's fast hemorrhoid treatments can help you. You’ll receive free shipping when you order ointments or gummies.

To be a guest on The Harvest Growth Podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!