Building A 7-Figure Brand Through Bootstrapping - DrawLucy.com
Manage episode 353687278 series 3435890
Les Cookson
Inventor of Lucy Drawing Tool
Today's guest on the podcast is Les Cookson, inventor of the LUCY Drawing Tool. Since 2018, LUCY has been sold to thousands of artists, made millions, attracted an investment on Shark Tank, and gotten featured on mainstream media outlets.
But Les started LUCY with nothing - he spent four years building the product in his garage - and struggled to make $200,000 in annual revenues for many years after launch. So what changed? In today's episode, Les reveals how passion, grit, determination, and a hands-on approach to online marketing turned LUCY's fortunes around.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● Why failure is important in a bootstrapper's journey.
● How content marketing can improve engagement and drive sales.
● Why videos are crucial for marketing and sales success.
● Doing your own marketing when you have no experience or expertise.
● And so much more!
Visit www.drawlucy.com to learn more. Use "harvestgrowth" at checkout for a 15% discount on purchases.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
245 قسمت