Breaking Into a New Market Without Prior Industry Experience - ZeroKnowledge

The Harvest Growth Podcast

Seema Shenoy
Founder and CEO of ZeroKnowledge.shop

When Zero Knowledge launched ZK Bar, its delicious organic nutrition bar, in January 2023, the company entered uncharted waters. It previously had no background, expertise or contacts from the food and beverage industry. All Zero Knowledge had was the Founder's obsession with tasty, nutritious food.

"I've literally tried every single recipe from every different country." Seema Shenoy, the Founder, and CEO tell us on the podcast today. It is this passion that is driving ZK Bar's promising entry and acceptance in the market today. Join us now to discover valuable insights from Shenoy's exciting adventure.

In today’s episode of the Harvest Growth Podcast, we’ll cover the following:

● The fastest way to develop and launch a great product in an industry new to you.

● Why iteration in product development is a non-negotiable part of the process.

● Why passion is crucial to entrepreneurial success.

● How building relationships with competitors can enhance your success.

● Actionable tips for breaking into the food and beverage industry.

● And so much more!

Visit zeroknowledge.shop to learn more about ZK Bar, the only tasty, organic, soy-free nutrition bar. Use "harvestgrowth" at checkout for a 10% discount on your purchase.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.